Business and Managerial Analytics, Certificate

Program Director: Scott Rex
Business and Managerial Analytics website

Degree Offered


Program description

The graduate certificate in business and managerial analytics is designed to develop the knowledge and skills to enable employees to leverage an organization's data and to utilize it in business decision making and risk reduction. The Marquette University Graduate School of Management (GSM) focuses on a deep understanding of the practice and use of analytics in the business environment: how to understand, frame and solve real world business problems across business disciplines. The GSM certificate gives students the tools and knowledge to make informed business decisions. This certificate prepares students to assemble the appropriate information and analytics tools needed to address a specific business problem, identify appropriate data sources and acquire required data, prepare and organize the data for analysis, and interpret appropriate analytical methods to address a business problem using descriptive, predictive and/or prescriptive analytics. 

Prerequisites for Admission

Applicants must hold a baccalaureate degree, or its academic equivalent, from an accredited college or university. The undergraduate background must be appropriate to the chosen course of study.  Applicants should have a minimum cumulative grade point average of 2.750 (on a scale of 4.000) in their undergraduate course work.

Applicants need to have completed a college-level statistics course with content the equivalent of the GSM statistics foundations course (MBA 6010 Quantitative Analysis). An applicant without college level statistics may seek temporary enrollment in the GSM to complete MBA 6010 before pursuing admission to the certificate program. The marketing, finance and economics electives within the certificate curriculum require foundational knowledge outlined below. Students interested in the marketing, finance and/or economics electives without the associated prerequisite course work may complete foundational courses as part of enrollment in the certificate program with the understanding that foundational courses do not fulfill certificate requirements.

  • Marketing: completion of a college-level introduction to marketing course with a B or above.
  • Finance: completion of a college-level introduction to finance course with a B or above.
  • Economics: completion of intermediate-level macroeconomic and microeconomic courses.

No programming experience is required. 

Application Requirements

Application requirements and the online application link are available through the GSM website.