Marketing, Minor

Chairperson: Brian Spaid, Ph.D.
Department of Marketing website

Business minors are not available to students in the College of Business Administration.

The marketing curriculum equips students with the fundamental and advanced knowledge they need to develop strategic marketing communication plans that engage customers and create value for the organization. This is accomplished through applied learning opportunities that require critical thinking, creative problem solving, quantitative and qualitative data analysis, working effectively in teams, and written and oral communication. The course descriptions provide a brief overview of the marketing courses that are offered each academic year. These courses, as well as internships, prepare minors to be a successful marketing professional in a variety of organizations and positions upon graduation.