Business and Managerial Analytics, Certificate

Program Director: Scott Rex
Business and Managerial Analytics website

Degree Offered

Certificate

Program description

The graduate certificate in business and managerial analytics is designed to develop the knowledge and skills to enable employees to leverage an organization's data and to utilize it in business decision making and risk reduction. The Marquette University Graduate School of Management (GSM) focuses on a deep understanding of the practice and use of analytics in the business environment: how to understand, frame and solve real world business problems across business disciplines. The GSM certificate gives students the tools and knowledge to make informed business decisions. This certificate prepares students to assemble the appropriate information and analytics tools needed to address a specific business problem, identify appropriate data sources and acquire required data, prepare and organize the data for analysis, and interpret appropriate analytical methods to address a business problem using descriptive, predictive and/or prescriptive analytics.

Application Requirements

Application requirements and the online application link are available through the GSM website.

Business and Managerial Analytics Certificate

This business and managerial analytics certificate is a 14- to 15-credit program. Within the application process, students may be considered for a 12-credit program through the prior completion of up to 3 credits within the required course list below or a course approved by the certificate's director of graduate studies.

Required courses:

Course List
Code	Title	Hours
Platform Courses		6
MBA 6100	Business Analytics
COSC 6520	Data Analytics
Skills Courses ¹		2-3
ECON 6114	R Programming
ECON 6116	SQL
ECON 6118	Python Programming
Electives		6
MARK 6130	Customer Relationship Management
MARK 6160	Marketing Research
MARK 6165	Marketing Analytics
ECON 6560	Applied Econometrics
ECON 6561	Applied Time-Series Econometrics and Forecasting
MSF 6560	Financial Derivatives
MSF 6575	FinTech Foundations and Applications
or FINA 6175	FinTech: Foundations and Applications
or FINA 5075	FinTech Foundations and Applications
HEAL 6830	Quality Improvement Science in Health Care
HEAL 6835	Health Care Informatics, Technology and Professional Issues
ADPR 5350	Social Media Analytics and Measurement
COMM 6002	Communication Research in Action
COMM 6815	Digital Communication Strategies in Metrics
Total Credit Hours:		14-15

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In consultation with the director of the BMAN certificate program prior to the start of the program.

University Policies

Graduate School of Management Policies