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Corporate Communication

Bulletin Home: Undergraduate: College of Communication: Corporate Communication


Corporate Communications Major

Work in the corporate environment will require students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students will also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

The corporate communication major is designed to address these needs by providing a broad-based curriculum that draws from both theory and practice. After successfully completing this major, students will be able to think critically about the role of the corporation, understand the intersection of corporate and communication practice and develop skills that can be applied across various corporate contexts.

Requirements for the Major: A total of 41 credits of course work are required for completion of the major in corporate communication.

Required Courses

CCOM 2000Issues in Corporate Communication3
CCOM 3250Corporate Writing3
CCOM 3750Corporate Rhetoric3
CCOM 4750Corporate Social Responsibility3
ADPR 1800Public Relations Principles3
ADPR 2200Media Writing3
BUAD 2005Business Foundations2
CMST 3200Organizational Communication3
CMST 4600Communication Consulting3
ECON 1001Introduction to Economics (*)3
MATH 1700Modern Elementary Statistics (**)3
Total Credit Hours32

 

Students must select three courses from the list below:9
Marketing Communications Design and Production
Emerging and Social Media in a Dynamic Marketplace
Corporate Media
Legal Environment of Business
New Communication Technologies in the Workplace
Communicating in Multinational Organizations
Topics in Corporate Communication
Corporate Communication Internship (***)
Management of Human Resources
Behavior and Organization
Introduction to Marketing
Business Ethics
Total Credit Hours9

*

ECON 2003 may be substituted.

**

 PSYC 2001, SOCI 2001, or MANA 2029 may be substituted.

***

 Up to 3 internship credits may be counted toward the major.

Typical Program for Corporate Communication Majors

Freshman
First TermHoursSecond TermHours
CMST 10003COMM 2100 or 1100 (UCCS (R))*3
ENGL 10013ECON 1001 (UCCS (ISB))3
UCCS (HCS)3Foreign language or UCCS (DC)3-4
Foreign language or UCCS (DC)3-4UCCS (SN)3-4
THEO 1001 (UCCS (T))3COMM 12003
 15-16 15-17
Sophomore
First TermHoursSecond TermHours
COMM 2100 or 1100 (UCCS (R))*3ADPR 2200 or BUAD 20053
CCOM 20003UCCS (LPA)3
ADPR 2200 or BUAD 20053PHIL 1001 (UCCS (HNE))3
COMM 25003ADPR 1800 or CMST 32003
ADPR 1800 or CMST 32003MATH 1700 (UCCS (MR))3
 15 15
Junior
First TermHoursSecond TermHours
PHIL 2310 (UCCS (HNE))3UCCS (T)3
CCOM 32503CCOM 37503
CMST 46003CCOM elective3
Minor/electives6-9UCCS (DC)3
 Minor/elective6
 15-18 18
Senior
First TermHoursSecond TermHours
CCOM electives6CCOM 47503
Minor/electives11Minor/electives15
 17 18
Total credit hours: 128-134

*

COMM 2100 Introduction to Visual Communication cannot be used to fulfill the UCCS Literature/ Performing Arts requirement.


Courses

CCOM 2000. Issues in Corporate Communication. 3 cr. hrs.

Offers an introduction to contemporary issues in corporate communication. Traces the history of the corporation and examines its relationship to contemporary issues in society. Explores concepts such as corporate voice, corporate identity construction, mission and branding. Considers the way in which communication is vital to both the day-to-day operations of the corporation and the corporation's ability to achieve its overall mission.

CCOM 3250. Corporate Writing. 3 cr. hrs.

Takes a practical and analytical approach to the development of content and style in corporate communication. Emphasis on the development of effective writing skills for clear, concise and audience-centered business documents. Additional focus on correct communication in corporate practice as related to corporate image and identity. Prereq: CCOM 2000 and ADPR 2200; or cons. of instr.

CCOM 3750. Corporate Rhetoric. 3 cr. hrs.

Emphasizes the development of messages that target multiple stakeholder groups by making strategic choices of available communication media and channels. Includes a focus on audience analysis and selection of appropriate media. Students will learn to design messages that help corporations enact specific strategies to meet corporate objectives. Prereq: CCOM 2000.

CCOM 4750. Corporate Social Responsibility. 3 cr. hrs.

Analyzes the range of public debates about the social responsibilities of corporations. Key questions explored in this integrative, capstone-type course include the following: What sorts of public communication practices are commonly taken to hinder or promote corporate social responsibility? What are the ethical implications for civic life of corporations' internal communication practices? How do corporations manage their ethical relations with communities, nongovernmental organizations and other stakeholders? What sorts of groups have historically participated in public controversies over corporate social responsibility? Prereq: CCOM 2000; SR. stndg. or cons. of dept. chair.

CCOM 4931. Topics in Corporate Communication. 3 cr. hrs.

Focuses on a specific topic in Corporate Communication each term. Prereq: CCOM 2000.

CCOM 4986. Corporate Communication Internship. 0-3 cr. hrs.

Provides students with the opportunity to apply theories, skills and techniques in a real-world corporate communication setting. 0 credit will be SNC/UNC grade assessment; 1-3 credits will be S/U grade assessment. Prereq: CCOM 2000 and cons. of dept. chair.

CCOM 4995. Independent Study in Corporate Communication. 1-3 cr. hr.

Independent study with a faculty member centered on a particular topic in corporate communication. Prereq: CCOM 2000, CCOM 3250.

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College of Communication