Chairperson: Jean Grow, Ph.D.

Work in the corporate environment requires students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

The corporate communication major is designed to address these needs by providing a broad-based curriculum that draws from both theory and practice. After successfully completing this major, students are able to think critically about the role of the corporation, understand the intersection of corporate and communication practice and develop skills that can be applied across various corporate contexts.

Corporate Communication Major

A total of 39 credits of course work are required for completion of the major in corporate communication.

Required Courses

CCOM 2000Issues in Corporate Communication3
CCOM 3250Corporate Writing3
CCOM 4700Corporate Advocacy3
CCOM 4750Corporate Social Responsibility3
ADPR 2200Media Writing3
BUAD 2100Accounting and Finance Fundamentals for Non-Business Majors3
or FINA 3001 Introduction to Financial Management
CMST 3200Organizational Communication3
CMST 4600Communication Consulting3
ECON 1001Introduction to Economics (*)3
MATH 1700Modern Elementary Statistics (**)3
Total Credit Hours30
Students must select three courses from the list below:9
Emerging and Social Media in a Dynamic Marketplace
Business and the Non-Profit Sector
Legal Environment of Business
Intercultural Communication
Communication Technologies in the Workplace
Topics in Corporate Communication
Corporate Communication Internship (***)
Understanding Entrepreneurship
Management of Human Resources
Introduction to Marketing
Business Ethics
Public Relations Principles
Crisis Communication and Reputation Management
Total Credit Hours9
*

ECON 1103 may be substituted.

**

 PSYC 2001, SOCI 2001, or BUAD 1560 may be substituted.

***

 Up to 3 internship credits may be counted toward the major.

Typical Program for Corporate Communication Majors

Freshman
First TermHoursSecond TermHours
COMM 10501ECON 10013
ENGL 10013COMM 1100 (or Minor/elective course)3
COMM 1000 or 12003Second language or UCCS Diverse Culture3-4
UCCS History3UCCS Science3
Second language or UCCS Diverse Culture3-4COMM 1200 or 10003
THEO 10013 
 16-17 15-16
Sophomore
First TermHoursSecond TermHours
COMM 1100 (or Minor/elective course)3ADPR 2200 or BUAD 21003
CCOM 20003MATH 17003
ADPR 2200 or BUAD 21003PHIL 10013
COMM 25003UCCS Literature/Performing Arts3
CMST 3200 (or Major elective)3CMST 3200 (or Major elective)3
 15 15
Junior
First TermHoursSecond TermHours
PHIL 23103CCOM 47003
CCOM 32503UCCS Theology3
CMST 46003CCOM elective3
Minor/electives6UCCS Diverse Culture3
 Minor/elective3
 15 15
Senior
First TermHoursSecond TermHours
CCOM electives6CCOM 47503
Minor/electives9Minor/electives11
 15 14
Total credit hours: 120-122

Corporate Communication Minor

Students are required to complete 18 credits (9 required and 9 elective credits) to complete the minor.

Required courses:
CCOM 2000Issues in Corporate Communication3
CCOM 4700Corporate Advocacy3
CMST 3200Organizational Communication3
Elective Courses (select 3 courses)9
Emerging and Social Media in a Dynamic Marketplace
Business and the Non-Profit Sector
Legal Environment of Business
Corporate Writing
Corporate Communication Internship
Topics in Corporate Communication
Independent Study in Corporate Communication
Intercultural Communication
Communication Technologies in the Workplace
Management of Human Resources 2
Diversity in Organizations
Introduction to Marketing 3
Business Ethics
Public Relations Principles
Crisis Communication and Reputation Management
Total Credit Hours18
1

Maximum of 3 internship credits may count towards minor.

2

Junior standing required to enroll, completion of at least one business course prior is highly recommended – Recommended courses include ECON 1001 Introduction to Economics, ECON 1103, or BUAD 2100 Accounting and Finance Fundamentals for Non-Business Majors

3

Course has a prerequisite of ECON 1103.

Courses

CCOM 2000. Issues in Corporate Communication. 3 cr. hrs.

Offers an introduction to contemporary issues in corporate communication. Traces the history of the corporation and examines its relationship to contemporary issues in society. Explores concepts such as corporate voice, corporate identity construction, mission and branding. Considers the way in which communication is vital to both the day-to-day operations of the corporation and the corporation's ability to achieve its overall mission.

CCOM 3250. Corporate Writing. 3 cr. hrs.

Takes a practical and analytical approach to the development of content and style in corporate communication. Emphasis on the development of effective writing skills for clear, concise and audience-centered business documents. Additional focus on correct communication in corporate practice as related to corporate image and identity. Prereq: CCOM 2000 and ADPR 2200; or cons. of instr.

CCOM 4700. Corporate Advocacy. 3 cr. hrs.

Apply concepts from corporate communication and rhetorical criticism to analyze how organizations use symbols to develop organizational culture, manage organizational impressions, manage crises, and advocate for particular positions. Builds abilities to critically think about and analyze the persuasive messages of organizations. Prereq: CCOM 2000.

CCOM 4750. Corporate Social Responsibility. 3 cr. hrs.

Analyzes the range of public debates about the social responsibilities of corporations. Key questions explored in this integrative, capstone-type course include the following: What sorts of public communication practices are commonly taken to hinder or promote corporate social responsibility? What are the ethical implications for civic life of corporations' internal communication practices? How do corporations manage their ethical relations with communities, nongovernmental organizations and other stakeholders? What sorts of groups have historically participated in public controversies over corporate social responsibility? Prereq: CCOM 2000; Sr. stndg. or cons. of dept. ch.

CCOM 4931. Topics in Corporate Communication. 3 cr. hrs.

Focuses on a specific topic in Corporate Communication each term. Prereq: CCOM 2000.

CCOM 4986. Corporate Communication Internship. 0-3 cr. hrs.

Provides students with the opportunity to apply theories, skills and techniques in a real-world corporate communication setting. 0 credit will be SNC/UNC grade assessment; 1-3 credits will be S/U grade assessment. Prereq: CCOM 2000 and cons. of dept. chair.

CCOM 4995. Independent Study in Corporate Communication. 1-3 cr. hrs.

Independent study with a faculty member centered on a particular topic in corporate communication. Prereq: CCOM 2000, CCOM 3250.