CCOM 2000. Issues in Corporate Communication. 3 cr. hrs.

Offers an introduction to contemporary issues in corporate communication. Traces the history of the corporation and examines its relationship to contemporary issues in society. Explores concepts such as corporate voice, corporate identity construction, mission and branding. Considers the way in which communication is vital to both the day-to-day operations of the corporation and the corporation's ability to achieve its overall mission.

Public Relations

...the following courses: 6 CCOM 2000 Issues in Corporate Communication CCOM 4700 Corporate Advocacy CMST...