ADVEĀ 4100. Advertising Media Planning. 3 cr. hrs.

Provides the skills for evaluating traditional and non-traditional media to strategically reach and influence target audiences and to fulfill specific advertising objectives. Explores the role of emerging media and its impact on the way advertisers communicate with consumers. Students develop media plans that apply the principles of scheduling and buying and incorporate the findings from primary and secondary research. Additional topics include: ethical forms of targeting, consumer motivations and economic trends. Prereq: ADVE 1400 and COMM 2500; or cons. of instr. Restricted to declared ADVE or PURE majors or minors.