Corporate Communication, BA

Chairperson: Nathan Gilkerson, Ph.D.

Work in the corporate environment requires students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

The corporate communication major is designed to address these needs by providing a broad-based curriculum that draws from both theory and practice. After successfully completing this major, students are able to think critically about the role of the corporation, understand the intersection of corporate and communication practice and develop skills that can be applied across various corporate contexts.