MARKĀ 3001. Introduction to Marketing. 3 cr. hrs.

Examines the marketing process in the operations of firms in profit and nonprofit sectors. Environmental forces including consumer characteristics, government regulation and social aspects are explored. Emphasis is given to how firms develop marketing strategies in terms of target market selection, segmentation and marketing mix variables such as product development, promotional methods, price determination and channels of distribution. Ethical aspects of marketing are also given consideration. Prereq: Jr. stndg.; ECON 1001 or ECON 1103.

Admission and Readmission to the Undergraduate Colleges

http://bulletin.marquette.edu/undergrad/admissionprocedures/

...cr. GRMN 3001 : 3 cr. GRMN 3001 : 3...study, courses taken, grades/marks received. Note: Attested...

Academic Regulations

http://bulletin.marquette.edu/undergrad/academicregulations/

...and moral level. The mark of academic success...French, German or Spanish 3001, and who completes...

Concentrations and Minors

http://bulletin.marquette.edu/undergrad/collegeofengineering/nonengineeringminors/

...may utilize either MANA 3001 Behavior and Organization or MARK 3001 Introduction to Marketing as...