CCOM 4700. Corporate Advocacy. 3 cr. hrs.

Apply concepts from corporate communication and rhetorical criticism to analyze how organizations use symbols to develop organizational culture, manage organizational impressions, manage crises, and advocate for particular positions. Builds abilities to critically think about and analyze the persuasive messages of organizations. Prereq: CCOM 2000.

Public Relations

http://bulletin.marquette.edu/undergrad/jwilliamandmarydiederichcollegeofcommunication/publicrelations_pure/

...the following courses: 6 CCOM 2000 Issues in Corporate Communication CCOM 4700 Corporate Advocacy CMST...