PUREĀ 3850. Crisis Communication and Reputation Management. 3 cr. hrs.

Learn the vital role communication practitioners play in contemporary crisis communication and reputation management, and the tools used to prepare for and manage emergency situations from a communications perspective. Learn to balance the roles as the strategic thinker (assessing organizational vulnerability, team development, etc.) and the effective tactician (message development, channel selection, etc.) and reconcile them against the reality organizations in crisis face when serving myriad stakeholders in the digital age. Class instruction includes: lectures, case studies and in-class exercises designed to develop real-time thought processes and writing for situations that could threaten brand reputation. Prereq: ADVE 1400 or PURE 1800; PURE, CCOM or ADVE majors or minors.