PUREĀ 3600. Public Relations Writing. 3 cr. hrs.

Covers the basics of public relations writing, including the principles of effective professional writing, finding and generating newsworthy information for print, electronic and "new" media. Topics covered include: news releases, fact sheets, brochures, online public relations, media kits, speech writing, crisis communication, and spokesperson training. Writing portfolios are assembled for purposes of future internships and employment. All classes held in a computerized writing laboratory. Prereq: PURE 1800 and ADPR 2200; and restricted to declared ADVE, CCOM and PURE majors and minors.