ADVEĀ 3000. Advertising Research and Account Planning. 3 cr. hrs.

Allows students to enhance their basic research skills by learning specific research practices in advertising and public relations research with attention to the planning process. Topics include: audiences, consumer insights, strategic messages, media, public opinion and account planning. Provides an opportunity for critique and practice of professional communication research. Prereq: ADVE 1400 or PURE 1800; and COMM 2500. Restricted to ADVE or PURE majors or minors.