Chairperson: Nathan Gilkerson, Ph.D.

Work in the corporate environment requires students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

The corporate communication major is designed to address these needs by providing a broad-based curriculum that draws from both theory and practice. After successfully completing this major, students are able to think critically about the role of the corporation, understand the intersection of corporate and communication practice and develop skills that can be applied across various corporate contexts.

Corporate Communication Major

A total of 39 credits of course work are required for completion of the major in corporate communication.

Required Courses

CCOM 2000Corporate Communication Principles3
CCOM 3250Corporate Writing3
CCOM 4700Corporate Advocacy3
CCOM 4986Corporate Communication Internship 30-3
ADPR 2200Media Writing3
BUAD 2100Accounting and Finance Fundamentals for Non-Business Majors3
or FINA 3001 Introduction to Financial Management
CMST 3200Organizational Communication3
CMST 4600Communication Consulting3
STCM 4800Ethics and Corporate Social Responsibility3
COMM 1700Communication Statistics and Analysis 13
ECON 1001Introduction to Economics 23
Choose three elective courses from the following:9
Emerging and Social Media in a Dynamic Marketplace
Business and the Non-Profit Sector
Legal and Ethical Environment of Business
Topics in Corporate Communication
Intercultural Communication
Corporate Media
Understanding Entrepreneurship
Management of Human Resources
Introduction to Marketing
Business Ethics
Public Relations Principles
Crisis Communication and Reputation Management
Total Credit Hours:39-42

Typical Program for Corporate Communication Majors

First TermHoursSecond TermHours
COMM 1000 or 12003COMM 1200 or 10003
ECON 10013CCOM 20003
ENGL 1001 or ESSV1 (MCC)3ENGL 1001 or ESSV1 (MCC)3
COMM 1700 or ELECTIVE3PHIL 1001 or THEO 1001 (MCC)3
PHIL 1001 or THEO 1001 (MCC)3 
 16 15
First TermHoursSecond TermHours
COMM 1100 or MINOR OR ELECTIVE3ADPR 2200 or BUAD 21003
ADPR 2200 or BUAD 21003CMST 3200 or MAJOR ELECTIVE3
COMM 25003COMM 1700 or ELECTIVE3
CORE 1929 (MCC)3DSCV (MCC)1, 23
 15 15
First TermHoursSecond TermHours
CCOM 32503CCOM 47003
CMST 46003CCOM elective3
DSCV (MCC)1, 23DSCV (MCC)1, 23
Minor or electives6Minor or electives6
 15 15
First TermHoursSecond TermHours
CCOM electives6CCOM 49860-3
CORE 4929 (MCC) or elective3STCM 48003
Minor or electives6CORE 4929 (MCC) or elective3
 Minor or electives9
 15 15-18
Total Credit Hours: 121-124

Corporate Communication Minor

Students are required to complete 18 credits (9 required and 9 elective) to complete the minor.

Required courses:
CCOM 2000Corporate Communication Principles3
CCOM 4700Corporate Advocacy3
CMST 3200Organizational Communication3
Elective Courses (select 3 courses)9
Emerging and Social Media in a Dynamic Marketplace
Business and the Non-Profit Sector
Legal and Ethical Environment of Business
Corporate Writing
Corporate Communication Internship
Topics in Corporate Communication
Independent Study in Corporate Communication
Intercultural Communication
Corporate Media
Management of Human Resources 2
Diversity in Organizations
Introduction to Marketing 3
Business Ethics
Public Relations Principles
Crisis Communication and Reputation Management
Total Credit Hours:18


CCOM 2000. Corporate Communication Principles. 3 cr. hrs.

Offers an introduction to contemporary issues in corporate communication. Traces the history of the corporation and examines its relationship to contemporary issues in society. Explores concepts such as corporate voice, corporate identity construction, mission and branding. Considers the way in which communication is vital to both the day-to-day operations of the corporation and the corporation's ability to achieve its overall mission.

CCOM 3250. Corporate Writing. 3 cr. hrs.

Takes a practical and analytical approach to the development of content and style in corporate communication. Emphasis on the development of effective writing skills for clear, concise and audience-centered business documents. Additional focus on correct communication in corporate practice as related to corporate image and identity. Prereq: CCOM 2000 and ADPR 2200; or cons. of instr.

CCOM 4700. Corporate Advocacy. 3 cr. hrs.

Apply concepts from corporate communication and rhetorical criticism to analyze how organizations use symbols to develop organizational culture, manage organizational impressions, manage crises, and advocate for particular positions. Builds abilities to critically think about and analyze the persuasive messages of organizations. Prereq: CCOM 2000.

CCOM 4750. Corporate Social Responsibility. 3 cr. hrs.

Analyzes the range of public debates about the social responsibilities of corporations. Key questions explored in this integrative, capstone-type course include the following: What sorts of public communication practices are commonly taken to hinder or promote corporate social responsibility? What are the ethical implications for civic life of corporations' internal communication practices? How do corporations manage their ethical relations with communities, nongovernmental organizations and other stakeholders? What sorts of groups have historically participated in public controversies over corporate social responsibility? Prereq: CCOM 2000; Sr. stndg. or cons. of dept. ch.

CCOM 4931. Topics in Corporate Communication. 3 cr. hrs.

Focuses on a specific topic in Corporate Communication each term. Prereq: CCOM 2000.

CCOM 4986. Corporate Communication Internship. 3 cr. hrs.

Provides students with the opportunity to apply theories, skills and techniques in a real-world corporate communication setting. 0 credit is SNC/UNC grade assessment; 1-3 credits is S/U grade assessment. Prereq: CCOM 2000 and cons. of dept. ch.

CCOM 4995. Independent Study in Corporate Communication. 1-3 cr. hrs.

Independent study with a faculty member centered on a particular topic in corporate communication. Prereq: CCOM 2000, CCOM 3250.