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Broadcast and Electronic Communication Major

The major in broadcast and electronic communication is designed to provide students with the knowledge and skills necessary for effective communication through the electronic media. Such opportunities exist in commercial radio and television, public broadcasting, corporate media, cable communication and associated industries. Courses emphasize the creative extension and application of mass communication theory in the development of informative and entertainingprograms forelectronic media. Programs of study appropriate for careers inproduction, programming, writing,management, audience research, sales or alternative media can be selected. Students interested in broadcast journalism should select journalism as a major.

Requirements for a Major: A total of 39 credits of course work must be completed for the major in broadcast and electronic communication. Students with a major in broadcast and electronic communication cannot take more than 48 credits in the mass communication areas (ADPR, BREC, COMM, JOUR) and are required to take 80 credits outside of mass communication areas with at least 65 credits in the liberal arts.

 

Required Courses

BREC 1964Practicum in Student Broadcasting1
BREC 2205Production Techniques3
BREC 2250Video Production3
BREC 2335Script and Continuity3
BREC 4997Senior Capstone2
COMM 3800Media Law3
COMM 3900Ethical Problems of Mass Communications3
COMM 4400Mass Communication Theory and Research3
Select one of the following two courses:3
Film and TV Aesthetics
Television Criticism
Select one of the following three courses:3
Corporate Media
The Business of Entertainment
Media Management
BREC/Mass Comm electives (ADVE/PURE/JOUR/COMM courses)12
Total Credit Hours39

The following courses are also required but do not count as hours in the major:

PSYC 1001General Psychology3
And one of the following:3
Modern Elementary Statistics
Psychological Measurements and Statistics
Social Statistics
Total Credit Hours6

Typical Program for Broadcast and Electronic Communication Majors

Freshman
First TermHoursSecond TermHours
BREC 19641BREC 22053
CMST 10003COMM 11003
ENGL 10013COMM 12003
UCCS (HCS)3THEO 1001 (UCCS (T))3
Foreign Language or UCCS (DC)3-4Foreign Language or UCCS (DC)3-4
PSYC 1001 (UCCS (ISB))3 
 16-17 15-16
Sophomore
First TermHoursSecond TermHours
BREC 22503BREC 23353
COMM 2100 (or UCCS (DC))*3MATH 1700 (UCCS (MR) or (SN))3
COMM 25003UCCS (LPA)3
PHIL 1001 (UCCS (HNE))3COMM 2100 (or UCCS (DC))*3
Minor/elective3Minor/elective3
 15 15
Junior
First TermHoursSecond TermHours
COMM 44003COMM 3800 or 39003
MATH 1700 (UCCS (MR) or (SN))3BREC electives3
BREC electives6Minor/electives9
PHIL 2310 (UCCS (HNE))3UCCS (T)3
 15 18
Senior
First TermHoursSecond TermHours
BREC 4997 (or minor/electives)2BREC 4997 (or minor/electives)2
Major or minor electives12BREC electives6
COMM 3800 or 39003Major or minor electives9
 17 17
Total credit hours: 128-130

*

COMM 2100 Introduction to Visual Communication cannot be used to fulfill the UCCS Literature/Performing Arts requirement.


Broadcast and Electronic Communication Minor

Required Courses

BREC 1964Practicum in Student Broadcasting1
BREC 2205Production Techniques3
COMM 1200Media in Society3
COMM 4400Mass Communication Theory and Research3
And 10 credits selected from the following:10
Video Production
Script and Continuity
Multimedia News 1
Corporate Media
The Business of Entertainment
Program Development
Sound Design
Multimedia News 2
Broadcast Sales and Promotion
Public Policy in Telecommunications
Practicum in Student Media
Internship in Broadcast and Electronic Communication
Television Performance
Advanced Television Production and Direction
Advanced Scriptwriting
Multimedia News 3
Radio Programming
Television Programming
American Television: 1946-Present
Early History of Broadcasting
Film and TV Aesthetics
Television Criticism
Communication and Social Issues of the Internet
Technology and Learning
Multi-Media Authoring
Topics in Broadcast and Electronic Communication
Seminar in Broadcast and Electronic Communication:
Special Institute/Workshop/Project
Independent Study in Broadcast and Electronic Communication
Senior Capstone
Senior Thesis
Total Credit Hours20

Some courses under the headings of ADPR, COMM and JOUR may be counted as BREC electives with departmental approval.

Courses

BREC 1964. Practicum in Student Broadcasting. 1 cr. hr.

Students receive hands-on experience at the student-run radio and television stations, MUR and MUTV. Guided by their interests, students will be able to experience one or more departments including news, production, promotion, programming, etc. Students are also introduced to career options within the electronic media industries and are expected to perform critical analyses of new media formats, including the Web. S/U grade assessment.

BREC 2205. Production Techniques. 3 cr. hrs.

Basic audio and video production and post-production techniques used in radio, television, cable, corporate media and online.

BREC 2250. Video Production. 3 cr. hrs.

Practical application of the theories of television and video production and post-production. Emphasis on creative field and in-studio productions and client productions. Students develop directing skills and video editing techniques and use these skills to create content to be distributed to a variety of channels ranging from television to online. Prereq: BREC 2205 and BREC 2335; or BREC 2205 and BREC 2445.

BREC 2335. Script and Continuity. 3 cr. hrs.

Students learn to write in the proper script style for a variety of broadcast, video, Web and film formats. Practice in aural writing techniques with an emphasis on form and content. Prereq: ENGL 1001 and COMM 1100 or equiv.

BREC 2445. Multimedia News 1. 3 cr. hrs.

Students learn to write news stories for distribution across a range of media outlets and are introduced to the process of creating digital still photography. Students learn to gather, analyze and report news information. These practices are situated within the contexts of civic affairs and socially responsible journalism. Prereq: ENGL 1001 and COMM 1100 or equiv.

BREC 2555. Corporate Media. 3 cr. hrs.

Analysis and practice in the development, acquisition and utilization of electronic media in the corporate world. Emphasis on problems of budget, audience, objectives, evaluation and production as encountered in corporate media communication.

BREC 2565. The Business of Entertainment. 3 cr. hrs.

Students receive a thorough grounding in the financial processes and economies in the industry to better understand the basic business and operational framework of film and television. Topics covered range from project development and product distribution and forward funding future projects.

BREC 2610. Program Development. 3 cr. hrs.

Planning and development of programs for specialized audience and objectives. Preparation of program layouts for television, cable, and corporate systems.

BREC 2710. Sound Design. 3 cr. hrs.

Aesthetics of audio mixing in various program genres (drama, commercial, documentary, interviewing, feature, etc.) utilizing stereo and multi-track consoles and digital effects devices and workstations. Prereq: BREC 2250; or cons. of instr.

BREC 3460. Multimedia News 2. 3 cr. hrs.

Students practice writing news stories for distribution across a range of media outlets and learn the process of gathering, editing and reporting in an audio format, as well as basic web design. These practices are situated within the contexts of civic affairs and socially responsible journalism. Prereq: BREC 2205 and BREC 2445.

BREC 3510. Broadcast Sales and Promotion. 3 cr. hrs.

Methods, organization, compensation, and administration of sales and promotion activities. Motivational and organizational techniques; methods of selling and alternative approaches to market, product, and media analysis. Case study approach.

BREC 3900. Public Policy in Telecommunications. 3 cr. hrs.

Analysis of the public policy process and its impact on the development of media and telecommunications systems. Emphasis on current policy issues relating to content, economics, technological change, and social effects.

BREC 3964. Practicum in Student Media. 1-3 cr. hr.

Students who work for MUR or MUTV not only gain valuable hands-on experience, but can receive credit. Depending on the hours worked per semester, students earn 1-3 credits. Students earning less than 3 credits can repeat the practicum for a total of 3 credits. S/U grade assessment. Prereq: Cons. of Dept, ch. or media director.

BREC 3986. Internship in Broadcast and Electronic Communication. 0-1 cr. hrs.

Observation, participation, and experience in a radio, television, cable, or corporate setting. Augmented with selected readings, papers or conferences with adviser. 0 credit will be SNC/UNC grade assessment; 1 credit will be S/U grade assessment. Prereq: Cons. of dept. ch.

BREC 4240. Television Performance. 3 cr. hrs.

Application of performance techniques to the television medium. Extensive in-studio practice. Concentration on performance in television commercials, news anchoring, interviewing, and possible role-playing in comedy and dramatic scripts.

BREC 4275. Advanced Television Production and Direction. 3 cr. hrs.

Development of program-length dramatic and non-dramatic productions for television, cable, educational, and corporate distribution. Particular attention to the integration of the various media used in television production and to legal and financial considerations. Prereq: BREC 2250.

BREC 4345. Advanced Scriptwriting. 3 cr. hrs.

Development and writing of full-length scripts for entertainment television or feature film. Includes development of concepts for new television series, miniseries, and movies-for-television, and study of their specific writing requirements, as well as writing for current television series. Writing workshop approach.

BREC 4440. Multimedia News 3. 3 cr. hrs.

Students learn the process of shooting and editing video for use in news stories. Students practice writing news stories for a variety of media distribution outlets. Students gather, analyze and report news within the context of socially responsible journalism. Prereq: BREC 2205 and BREC 3460.

BREC 4615. Radio Programming. 3 cr. hrs.

Examination and case study analysis of the contemporary radio industry. Emphasis on music formats, news, talk, sports, syndication, and other sources of program material. Audience demographics, profiles, ratings, and promotions. Practical experience in applying for FCC license.

BREC 4620. Television Programming. 3 cr. hrs.

Analysis of television programming theories. Includes data-based criticisms of different programming strategies. Primary emphasis on prime-time network entertainment programming; includes consideration of effective programming for other "day parts" and news. Students will program their own network on the basis of theories and data provided.

BREC 4810. American Television: 1946-Present. 3 cr. hrs.

Historical, cultural and commercial growth of American television, with special emphasis on programming, from pre-commercial beginnings to the present. Key genres, persons, issues and trends in the development of American prime-time television.

BREC 4830. Early History of Broadcasting. 3 cr. hrs.

History of the American system of broadcasting from its inception to approximately 1950. Examination of the technological, social, cultural, economic and political forces which shaped the industry. Emphasis on the roles of the broadcasters as agencies of information and entertainment by an analysis of trends in radio and early television programming.

BREC 4840. Film and TV Aesthetics. 3 cr. hrs.

An analytical examination of film and television aesthetics, focusing on historical influences on contemporary trends. Studies of aesthetic theories are used to analyze movies and television shows with not only a critical eye, but also from a director's perspective.

BREC 4850. Television Criticism. 3 cr. hrs.

Examination of the major critical approaches which have historically been applied to television programming. Study of major television critics whose work appears in academic publications and the mass media.

BREC 4855. Communication and Social Issues of the Internet. 3 cr. hrs.

Examines the ways in which online communication impacts the daily lives of our society and its individual members. Particular attention is given to the use of online communication to build community and social life and to the ways in which online communication is similar to or different from other forms of mediated communication. Culminates with the presentation of a major original research project.

BREC 4910. Technology and Learning. 3 cr. hrs.

Learning theories applied to design, use and evaluation of electronic communication technologies in instructional settings. Prereq: Jr. stndg. and BREC 2205 and BREC 2335; or Jr. stndg. and BREC 2205 and BREC 2445; or cons. of instr.

BREC 4920. Multi-Media Authoring. 3 cr. hrs.

Study of electronic media within the context of training/learning systems. Multi-media authoring software used to design, produce and evaluate instructional lessons. Prereq: Jr. stndg. and BREC 4910; or cons. of instr.

BREC 4931. Topics in Broadcast and Electronic Communication. 1-3 cr. hr.

Various topics in broadcast and electronic communication to be announced in the Schedule of Classes. Includes extensive screening and/or other activities. Lecture/lab format.

BREC 4953. Seminar in Broadcast and Electronic Communication:. 1-3 cr. hr.

Special subjects of seminar to be announced in the Schedule of Classes. Variable topics.

BREC 4961. Special Institute/Workshop/Project. 1-3 cr. hr.

BREC 4995. Independent Study in Broadcast and Electronic Communication. 1-3 cr. hr.

Prereq: Cons. of dept. ch.

BREC 4997. Senior Capstone. 2 cr. hrs.

In order to demonstrate professional proficiency, students will create a media project designed to meet a community need. They will prepare a case study evaluating relevant scholarly research, ethical and legal implications. Discussion of career alternatives and preparation of resume and supporting materials. Prereq: BREC major, Sr. stndg.

BREC 4999. Senior Thesis. 1-3 cr. hr.

The application of rigorous methodology in developing and writing a thesis under the direction of an adviser. Prereq: Cons. of dept. ch.