Advertising & Public Relations (ADPR)


ADPR 2100  Communication Design Toolbox  (3 credits)  
An applied, hands-on course that introduces students to the computing design software environment and the basics of Adobe Creative Suite and video editing software as tools to engage in the design process for the conceptualization and creation of communication design solutions.
Prerequisite: STCM, ADVE, CCOM, or PURE major or minor; or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2024 Spring Term, 2023 Fall Term, 2023 Spring Term, 2022 Fall Term  
ADPR 2200  Media Writing  (3 credits)  
Factual and persuasive writing for the mass media. Introduction to and practice in newswriting, public relations writing and advertising copywriting. Basic information gathering. In-class writing exercises require use of computers.
Prerequisite: ENGL 1001 or COMM 1100; declared ADVE, CCOM, PURE or STCM majors or minors; or cons. of instr.  
Level of Study: Undergraduate  
Marquette Core Curriculum: Writing Intensive  
Last four terms offered: 2024 Summer Term, 2024 Spring Term, 2023 Fall Term, 2023 Summer Term  
ADPR 3200  Strategic Communication Design  (3 credits)  
An applied course that teaches the fundamentals of cross-platform designs for strategic communication tactics, including print, digital, interactive, mobile and web-based media. Students learn basic design concepts and expand foundational technology skills to support public relations and marketing communication functions.
Prerequisite: ADPR 2100; ADVE 1400 or PURE 1800; declared ADVE, CCOM or PURE majors and minors.  
Level of Study: Undergraduate  
Last four terms offered: 2024 Spring Term, 2023 Fall Term, 2023 Spring Term, 2022 Fall Term  
ADPR 4000  Sports Promotion  (3 credits)  
Examines how sport organizations attract fan attention and, ultimately, generate revenue by applying strategies and tactics related to public relations, advertising, marketing and sponsorship. Topics include sport promotion techniques, media relations, new technology, special event planning, ethics of the field, professionalism and career opportunities. Students learn about the practitioner's responsibilities to society, client/organization, fans, media and other practitioners. Restricted to declared ADVE or PURE majors or minors, and INSM minor.
Prerequisite: ADVE 1400 or PURE 1800 or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2023 Fall Term, 2022 Fall Term, 2021 Fall Term, 2020 Fall Term  
ADPR 4300  Emerging and Social Media in a Dynamic Marketplace  (3 credits)  
Examines the strategic uses, impact and implications of emerging and social media. Addresses the need to adapt to a digital, networked marketplace where change is the rule rather than the exception. Expands student knowledge of emerging and social media and their application to advertising and public relations challenges. Students use this knowledge to find more strategic and effective ways to communicate with clients, publics, target markets and other stakeholders.
Prerequisite: ADVE 1400, CCOM 2000, PURE 1800 or STCM 1600; STCM, ADVE, CCOM, or PURE majors or minors; or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2024 Spring Term, 2023 Fall Term, 2023 Spring Term, 2022 Fall Term  
ADPR 4350  Social Media Analytics and Measurement  (3 credits)  
Focuses on social media analytics and measurement. Designed to train students to analyze metrics and maximize the digital success of brands. Using innovative examples and case studies, students focus on effectiveness and optimization while learning to apply analytic strategies and tools to build strong measurement competencies.
Prerequisite: ADVE 1400, PURE 1800 or STCM 1600; STCM, ADVE or PURE majors or minors; or cons. of inst.  
Level of Study: Undergraduate  
Last four terms offered: 2024 Spring Term, 2023 Fall Term, 2023 Summer Term, 2023 Spring Term  
ADPR 4500  Account Management in Advertising and Public Relations  (3 credits)  
Explores the fundamentals of account management for both agencies and clients, including for-profit brands and non-profit organizations. Students learn basic business practices was well as client and agency structures and functions. Topics covered range from project estimating and budgeting to time management, relationship building and sales. Agency reviews and supplier selection and management are also covered. The ethical aspects of account management are stressed.
Prerequisite: ADVE 1400 or PURE 1800, declared ADVE or PURE majors and minors; or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2021 Fall Term, 2020 Fall Term, 2019 Fall Term, 2016 Fall Term  
ADPR 4600  International Advertising and Public Relations  (3 credits)  
Students develop knowledge and skills related to strategic communications within a global marketplace. A variety of topics are addressed including the role of culture in global communication, differences in styles of communication across international groups and the role brands play in this process. Content explores culture as it applies to advertising and public relations directed at different international audiences and globalization, while keeping in mind the importance of ethics and social responsibility.
Prerequisite: ADVE 1400 or PURE 1800 or STCM 1600.  
Level of Study: Undergraduate  
Marquette Core Curriculum: SSC Crossing Boundaries  
Last four terms offered: 2024 Summer Term, 2023 Fall Term, 2023 Summer Term, 2023 Spring Term  
ADPR 4750  Strategic Communication in a Culturally Diverse Marketplace  (3 credits)  
Designed to help students develop skills in an ever-diversifying marketplace. Addresses topics including transcultural marketing, the role of culture in communication, differences in styles of communication across groups and the role brands play in this process. Explores culture as directed to a broad range of people from multicultural audiences to immerging immigrant communities to generational marketing to LGBTQ communities and disabilities communities. Further, it leverages real world experiences by building connections to diverse local organizations.
Prerequisite: ADVE 1400 or PURE 1800 or STCM 1600.  
Level of Study: Undergraduate  
Marquette Core Curriculum: Engage Social Systms & Values 2  
Interdisciplinary Studies: Latinx Studies  
Last four terms offered: 2023 Fall Term, 2022 Fall Term, 2022 Spring Term, 2021 Fall Term  
ADPR 4850  Digital Content Strategy  (3 credits)  
Create content that builds brand awareness, creates brand preference and expands the brand’s reach by leveraging digital content. Provides tangible skills framed by digital strategy to deliver consistent, ongoing valuable content to consumers across multiple platforms.
Prerequisite: ADVE 1400, PURE 1800 or STCM 1600; ADVE, PURE or STCM majors or minors; or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2021 Fall Term, 2020 Fall Term, 2020 Spring Term, 2019 Spring Term  
ADPR 4953  Seminar in Advertising and Public Relations  (1-3 credits)  
Specific subjects of seminars to be announced in the Schedule of Classes. Variable topics. Restricted to declared ADVE or PURE majors or minors.
Prerequisite: ADVE 1400 or PURE 1800; or cons. of instr.  
Level of Study: Undergraduate  
Last four terms offered: 2018 Summer Term, 2018 Spring Term, 2017 Fall Term, 2017 Summer Term  
ADPR 4961  Special Institute/Workshop/Project  (1-3 credits)  
Project in Advertising and Public Relations to be determined by the instructor.
Prerequisite: ADPR majors and minors.  
Level of Study: Undergraduate  
Last four terms offered: 2023 Spring Term, 2022 Spring Term, 2021 Spring Term, 2020 Spring Term  
ADPR 4995  Independent Study in Advertising and Public Relations  (1-3 credits)  
Supervised study of a specific area or topic in Advertising and Public Relations.
Prerequisite: Cons. of dept. ch.  
Level of Study: Undergraduate  
Last four terms offered: 2020 Fall Term, 2020 Summer Term, 2020 Spring Term, 2019 Fall Term  
ADPR 4997  Advertising and Public Relations Campaigns  (3 credits)  
Senior capstone that holistically integrates advertising and public relations. Students work in integrated groups to strategically plan, develop and present campaigns for real world clients. Campaigns include primary and secondary research and data analysis, objective setting and strategy development, media selection and message preparation, and creation of tactics to launch the campaign. Culminates in formal, competitive presentations to peers, instructor, client and industry professionals.
Prerequisite: ADVE major and ADVE 1400, ADVE 3000, ADVE 3400 and ADVE 4100; or PURE major and PURE 1800, PURE 3600, PURE 3800; or STCM major and STCM 1600, STCM 3400, ADVE 3000, ADVE 4100 and PURE 3800.  
Level of Study: Undergraduate  
Last four terms offered: 2020 Spring Term, 2018 Fall Term  
ADPR 4999  Senior Thesis  (1-3 credits)  
The application of rigorous methodology in developing and writing a thesis under the direction of an adviser.
Prerequisite: Cons. of dept. ch.  
Level of Study: Undergraduate  
Last four terms offered: 2023 Fall Term, 2022 Fall Term, 2021 Fall Term, 2021 Summer Term  
ADPR 5300  Emerging and Social Media in a Dynamic Marketplace  (3 credits)  
Examines the strategic uses, impact and implications of emerging and social media. Addresses the need to adapt to a digital, networked marketplace where change is the rule rather than the exception. Expands student knowledge of emerging and social media and their application to advertising and public relations challenges. Students use this knowledge to find more strategic and effective ways to communicate with clients, publics, target markets and other stakeholders.
Level of Study: Graduate  
Last four terms offered: 2024 Spring Term, 2023 Spring Term, 2022 Fall Term, 2022 Spring Term  
ADPR 5350  Social Media Analytics and Measurement  (3 credits)  
Focuses on social media analytics and measurement. Designed to train students to analyze metrics and maximize the digital success of brands. Using innovative examples and case studies, students focus on effectiveness and optimization while learning to apply analytic strategies and tools to build strong measurement competencies.
Level of Study: Graduate  
Last four terms offered: 2022 Fall Term, 2021 Fall Term, 2020 Fall Term, 2020 Spring Term  
ADPR 5500  Account Management in Advertising and Public Relations  (3 credits)  
Explores the fundamentals of account management for both agencies and clients, including for-profit brands and non-profit organizations. Students learn basic business practices was well as client and agency structures and functions. Topics covered range from project estimating and budgeting to time management, relationship building and sales. Agency reviews and supplier selection and management are also covered. The ethical aspects of account management are stressed.
Level of Study: Graduate  
Last four terms offered: 2021 Fall Term, 2020 Fall Term, 2016 Fall Term, 2012 Spring Term  
ADPR 5600  International Advertising and Public Relations  (3 credits)  
Students develop knowledge and skills related to strategic communications within a global marketplace. A variety of topics are addressed including the role of culture in global communication, differences in styles of communication across international groups and the role brands play in this process. Content explores culture as it applies to advertising and public relations directed at different international audiences and globalization, while keeping in mind the importance of ethics and social responsibility.
Level of Study: Graduate  
Last four terms offered: 2019 Spring Term, 2018 Fall Term, 2018 Spring Term, 2017 Fall Term  
ADPR 5850  Digital Content Strategy  (3 credits)  
Create content that builds brand awareness, creates brand preference and expands the brand’s reach by leveraging digital content. Provides tangible skills framed by digital strategy to deliver consistent, ongoing valuable content to consumers across multiple platforms.
Level of Study: Graduate  
Last four terms offered: 2021 Fall Term, 2020 Fall Term, 2019 Spring Term, 2018 Fall Term  
ADPR 5953  Seminar in Advertising and Public Relations  (1-3 credits)  
Specific subjects of seminars to be announced in the Schedule of Classes. Variable topics.
Level of Study: Graduate  
Last four terms offered: 2018 Spring Term, 2017 Spring Term, 2015 Fall Term, 2015 Spring Term