ADPR 1400. Advertising Principles. 3 cr. hrs.

An overview of advertising as it relates to marketing and mass media. The course examines the advertising industry, including advertisers, advertising media and ad agencies, advertising history, its social and economic effects, advertising law and ethical standards. Students are introduced to the advertising planning process: product, market and consumer research, creative and media strategy, production of messages and evaluation of advertising effectiveness.

ADPR 1800. Public Relations Principles. 3 cr. hrs.

Principles, history, theory and practice of public relations in business, organizations and agencies. Analyses of public relations programs; the responsibility of the public relations practitioner to management and to relevant publics; ethics of public relations practice; the future of the field and career opportunities.

ADPR 2100. Digital Communication Design. 3 cr. hrs.

Project-based course that develops multimedia communication design skills including digital photography and editing, digital asset management, digital storytelling, web communication design and emerging media design. Using a variety of computer and web-based tools, students develop key skills in a spiral - each project adds more challenging skills to foundation proficiencies. Students gain experience through real-world projects that help them better understand the roles and processes across a broad range of careers involving visual and multimedia design. Each project has phases that follow a design and development process, from project planning and analysis to evaluation and distribution. Prereq: Advertising major.

ADPR 2200. Media Writing. 3 cr. hrs.

Factual and persuasive writing for the mass media. Introduction to and practice in newswriting, public relations writing and advertising copywriting. Basic information gathering. In-class writing exercises require use of computers. Prereq: ENGL 1001 and COMM 1100 or equiv.

ADPR 2400. Strategic Research and Planning for Advertising and Public Relations. 3 cr. hrs.

Allows students to enhance their basic research skills by learning specific research practices in advertising and public relations research with attention to the planning process. Topics include: audiences, consumer insights, strategic messages, media, public opinion and account planning. Provides an opportunity for critique and practice of professional communication research. Prereq: ADPR 1400 or ADPR 1800 and COMM 2500.

ADPR 3200. Marketing Communications Design and Production. 3 cr. hrs.

Fundamentals of marketing communications design focusing on advertisements, newsletters, brochures and posters. Students learn basic concepts and develop basic skills through planning, executing and evaluating effective designs. Prereq: ADPR 1400 or ADPR 1800; and restricted to declared CCOM majors and declared ADPR majors and minors.

ADPR 3400. Advertising Copywriting. 3 cr. hrs.

Rigorous study and practice in planning and preparation of advertising messages. Emphasis on writing for all media. Artistic and scientific aspects of advertising creativity. Principles of creative strategy including: product/service research, target audience analysis, and selection of persuasive appeals and creative approaches. Evaluation of advertising effectiveness. Lecture/lab format. Prereq: ADPR 1400 and ADPR 2200 or JOUR 1100; and restricted to declared to ADPR majors and minors.

ADPR 3600. Public Relations Writing. 3 cr. hrs.

The course covers the basics of public relations writing, including the principles of effective professional writing, finding and generating newsworthy information for print, electronic and "new" media. Topics covered include: news releases, fact sheets, brochures, online public relations, media kits, speech writing, crisis communication, and spokesperson training. Writing portfolios are assembled for purposes of future internships and employment. All classes held in a computerized writing laboratory. Prereq: ADPR 1800 and ADPR 2200 or JOUR 1100; and restricted to declared CCOM majors and declared ADPR majors and minors.

ADPR 3800. Public Relations Strategies. 3 cr. hrs.

Covers public relations theories and strategic planning processes and how they are applied to "read world" public relations cases and problems. Emphasis is on the role of strategic problem solving and public relations. Case study analysis is used to explore the effectiveness of PR strategies and expose students to a variety of PR applications (e.g., media relations, social media, internal communication, international promotion, investor relations, IMC). Students also learn and discuss ethical decision-making in various PR situations. Prereq: ADPR 1800; cons. of instr.; PURE major or minor.

ADPR 3986. Internship in Advertising and Public Relations. 0-3 cr. hrs.

Work experience in advertising or public relations in specific organizational settings, supervised by an approved professional coupled with related academic work assigned. Approval of departmental internship director required in advance of internship. May be taken more than once to a maximum of three total credits. Prereq: ADPR 2200 and ADPR 1400 and cons. of dept. ch.; or ADPR 1400 and JOUR 1100 and cons. of dept. ch.; or ADPR 2200 and ADPR 1800 and cons. of dept. ch.; or ADPR 1800 and JOUR 1100 and cons. of dept. ch.0 credit will be SNC/UNC grade assessment; 1-3 credits will be S/U grade assessment.

ADPR 4000. Sports Promotion. 3 cr. hrs.

Examines how sport organizations attract fan attention and, ultimately, generate revenue by applying strategies and tactics related to public relations, advertising, marketing and sponsorship. Topics include: sport promotion techniques, media relations, new technology, special event planning, ethics of the field, professionalism and career opportunities. Students learn about the practitioner's responsibilities to society, client/organization, fans, media and other practitioner's. Prereq: ADPR 1400 or ADPR 1800 or cons. of instr.; Adverstising and Public Relations majors or minors.

ADPR 4100. Advertising Media Planning. 3 cr. hrs.

Provides the skills for evaluating traditional and non-traditional media to strategically reach and influence target audiences and to fulfill specific advertising objectives. Explores the role of emerging media and its impact on the way advertisers communicate with consumers. Students develop media plans that apply the principles of scheduling and buying and incorporate the findings from primary and secondary research. Additional topics include: ethical forms of targeting, consumer motivations and economic trends. Prereq: ADPR 1400 and ADPR 2400; or cons. of instr; and restricted to declared ADPR majors and minors.

ADPR 4200. Business to Business Marketing Communication. 3 cr. hrs.

Study of how businesses promote their goods and services to other businesses. Examines products, markets, objectives, strategies, media techniques and evaluation. Covers advertising, public relations, direct marketing and sales promotion. Includes case studies, outside speakers and field trips. Prereq: ADPR 1400; or ADPR 1800; or cons. of instr.; and restricted to declared ADPR majors and minors.

ADPR 4300. Emerging and Social Media in a Dynamic Marketplace. 3 cr. hrs.

Examines the strategic uses, impact and implications of emerging and social media. Addresses the need to adapt to a digital, networked marketplace where change is the rule rather than the exception. Expands student knowledge of emerging and social media and their application to advertising and public relations challenges. Students use this knowledge to find more strategic and effective ways to communicate with clients, publics, target markets and other stakeholders. Prereq: ADPR 1400 or ADPR 1800; or cons. of instr.; and restricted to declared ADPR majors and minors.

ADPR 4400. Advanced Advertising Copywriting. 3 cr. hrs.

A continuation of ADPR 3400. Emphasis on formulating strategy and producing executions for coordinated, multi-media campaigns. Each student will create a portfolio which will showcase his or her talent and ability to work as a professional copywriter. Prereq: ADPR 3400; or cons. of instr.; and restricted to declared ADPR majors and minors.

ADPR 4500. Advertising and Public Relations Account Management. 3 cr. hrs.

The fundamentals of management in both the client and agency environments. Analyzes client and agency structures and functions. Explores project estimating, budgeting and time management. Examines account profitability maintenance and account team productivity. Reviews techniques for agency and supplier selection. Special emphasis on the ethical aspects of account work. Prereq: ADPR 1400 or ADPR 1800; or cons. of instr.; and restricted to declared ADPR majors and minors.

ADPR 4600. Multicultural and International Advertising and Public Relations. 3 cr. hrs.

This course develops knowledge and enhances skills necessary for advertising and public relations professionals for communication with diverse audiences. Topics include the role of culture, unique characteristics of groups, and effective strategies when communicating with multicultural audiences within the U.S. Students also learn to navigate the cultural, regulatory, and media environment for effective communication with audiences in countries outside the U.S. Prereq: ADPR 1400 or ADPR 1800 or cons. of instr.

ADPR 4700. Cultural Identity, Media and World Religions. 3 cr. hrs.

Framed through a media lens, this seminar studies the diversity of ethnic and spiritual beliefs that make America multicultural and religiously pluralistic. The course examines manifestations of religion in print and electronic news, advertising and public relations, the uses of media by religious groups, and bias and prejudice about religion in the secular media, and bias about secularism in religious media. The course deconstructs consumer and material culture, and offers a critique of cultural consumption based on philosophies embedded in world religions. A variety of media will be used in instruction. Prereq: Soph. stndg.

ADPR 4800. Advanced Public Relations Writing. 3 cr. hrs.

Designed to advance the writing and production skills developed in PURE 3600: Public Relations Writing. Applies PR strategies and theories to writing for specific stakeholders in a variety of PR situations. Emphasis is on clear, concise messages for strategic and persuasive communication in multimedia formats such as print, audio, visual, web-based and social media. In addition to developing thorough knowledge of the various formats used in creating traditional PR materials, student also plan and execute specialized forms of writing such as annual reports, white papers, op-ed articles and sponsorship/fundraising proposals. Assignments contribute to professional portfolio development. Prereq: ADPR 1800, ADPR 3600 or cons. of instr. Restricted to delared PURE majors and minors.

ADPR 4951. MU Led Travel/Study Abroad. 3 cr. hrs.

Designed to bring advertising and culture to life within the context of the global marketplace. Students spend three weeks in both London and Prague, visit local and multinational advertising agencies and media companies, and experience local culture. Course taught in an international setting by Marquette professors and where students earn Marquette credit. Study Abroad expenses apply. Prereq: Jr. stndg., cons. of instr., and one of the following courses: ADPR 1400, ADPR 1800, or CCOM 2000.

ADPR 4953. Seminar in Advertising and Public Relations. 1-3 cr. hr.

Specific subjects of seminars to be announced in the Schedule of Classes. Variable topics. Prereq: Restricted to declared ADPR majors and minors.

ADPR 4961. Special Institute/Workshop/Project. 1-3 cr. hr.

Prereq: Restricted to declared ADPR majors and minors.

ADPR 4995. Independent Study in Advertising and Public Relations. 1-3 cr. hr.

Prereq: Cons. of dept. ch.

ADPR 4999. Senior Thesis. 1-3 cr. hr.

The application of rigorous methodology in developing and writing a thesis under the direction of an adviser. Prereq: Cons. of dept. ch.

PURE 4997. Public Relations Campaigns. 3 cr. hrs.

Senior capstone course in public relations issues management for corporations, government and non-profit groups. Working in teams, students design a public communication campaign involving media management, community relations, educational outreach or other methods of advocacy in the public forum for achieving social justice goals using public relations strategies and tactics. Students design public communication campaign proposals for local or national clients. Student campaign designs are read and responded to by industry professionals, the client and the instructor. Students conduct field research, analyze results and incorporate findings in their action plans. Prereq: ADPR 2400 and ADPR 3600; or cons. of instr.; and restricted to declared ADPR majors and minors.