MARK 3001. Introduction to Marketing. 3 cr. hrs.

Examines the marketing process in the operations of firms in profit and nonprofit sectors. Environmental forces including consumer characteristics, government regulation and social aspects are explored. Emphasis is given to how firms develop marketing strategies in terms of target market selection, segmentation and marketing mix variables such as product development, promotional methods, price determination and channels of distribution. Ethical aspects of marketing are also given consideration. Prereq: Jr. stndg. and ECON 2003.

MARK 3986. Internship Work Period. 0 cr. hrs.

SNC/UNC grade assessment. Prereq: Jr. stndg., cons. of prog. dir. and cons. of internship dir.

MARK 4005. Sport Marketing. 3 cr. hrs.

This course examines marketing issues specific to the sports industry. The course considers the application of basic marketing principles to a range of sports organizations, including professional and collegiate, and commercial and public, sponsors and corporations. The course will examine, but not limited to, topics of sport facilities, hospitality management, special events, licensing, merchandising, branding, and sales strategies. Includes a combination of lectures, guest speakers, assigned readings, case studies, research assignments, and special projects. Prereq: MARK 3001.

MARK 4006. Business-to-Business Marketing. 3 cr. hrs.

Application of marketing strategy in serving the needs of business-to-business (industrial), organizational, and governmental customers. Topics include: the characteristics of business markets, organizational buyer behavior, purchasing processes, customer relationship management and e-commerce strategies for business markets, business market segmentation, managing products for business markets, supply chain management, logistics, pricing strategies for business markets, business market communications and personal selling in business markets. Prereq: MARK 3001.

MARK 4010. Consumer Behavior. 3 cr. hrs.

To learn about the factors that influence consumers' purchasing decisions of services and products. Behavioral science concepts will be examined including perception, motivation, learning, self-concept, personality, attitudes and attitude change, culture, social class, reference groups and the family unit. Application of behavioral concepts (from psychology, sociology, anthropology and economics) to marketing management and marketing research problems, including diffusion of innovations (new products), brand loyalty, consumer satisfaction and consumer decision-making models. Prereq: MARK 3001.

MARK 4020. Integrated Marketing Communications. 3 cr. hrs.

Study of the promotional mix (advertising, sponsorship marketing, point-of-purchase communication, sales promotion, publicity, and personal selling) and other elements of the marketing mix (product/brand, price, distribution) as they speak with one voice in communication between the firm and its customers. Also, application of behavioral sciences, branding, packaging and interactive marketing to marketing communications. Social, legal, ethical and international aspects of marketing communications. Prereq: MARK 3001.

MARK 4030. Customer Relationship Management. 3 cr. hrs.

This course examines different Customer Relationship Management (CRM) programs and shows how to identify strengths and weaknesses associated with these programs. The course will examine, but not limited to, issues of developing an understanding how CRM can be best implemented, developing skills in identifying customer satisfaction and loyalty, organizing an effective customer loyalty program and its implementation. The course includes a combination of lectures, video presentations, guest speakers, assigned readings, case studies, and research assignments. Prereq: MARK 3001.

MARK 4040. International Marketing. 3 cr. hrs.

Takes theoretical, strategic, and ethical approaches to evaluate and understand organizational behaviors; economic, political, cultural and technological developments at local, regional and global levels; country market selection, market entry strategies (exporting, licensing and foreign direct investments) and marketing mix strategies (product, price, supply chain, and integrated marketing communication). Issues related to global market segmentation, targeting and positioning are also examined. Prereq: MARK 3001.

MARK 4050. e-Marketing Strategy. 3 cr. hrs.

Covers internet marketing and e-commerce beyond the basic notions found in the introductory marketing course. Coverage includes a variety of topics including internet marketing strategy, Web site traffic, multi-channel strategy, aspects of customer loyalty in an e-commerce framework, and the future of internet marketing and e-commerce. Prereq: MARK 3001.

MARK 4051. Direct Marketing. 3 cr. hrs.

Focuses on the direct marketing process of prospecting, conversion, and customer maintenance; and the four Ms of direct marketing (merchandising, media, message, and measurement). Emphasis is placed on database management, customer segmentation, customer profitability analysis, forecasting, market testing and analysis, and direct response advertising via direct mail. Prereq: MANA 2028 and MARK 3001.

MARK 4060. Marketing Research. 3 cr. hrs.

To provide a scientific solution to marketing problems this course focuses on qualitative techniques (e.g., focus groups) and quantitative techniques (e.g. survey) for data collection, storing of data in data sets and databases, data analysis using statistical techniques, and interpretation of results. Topics covered include: research analysis, research design, sampling analysis, data collection methods, data storage methods, univariate and bivariate statistical analysis, report writing and the integration of research and marketing management. Prereq: MARK 3001 and MANA 2028. Marketing minors may substitute PSYC 2001 or MATH 1700 for MANA 2028.

MARK 4070. Marketing and Society. 3 cr. hrs.

Focuses on environments external to the firm which have significant consequences on marketing practice. Evaluates how the marketing system contributes to or impedes the objectives of society. Topics discussed: Consumerism, Law, Marketing Ethics, Ecology, Marketing and Corporate Social Responsibility. Prereq: MARK 3001.

MARK 4080. Product and Pricing Strategy. 3 cr. hrs.

New Product development, competitive strategies and product life cycles as components of effective product management. The environment of pricing strategy and recent developments in pricing decision making as well as the psychological aspects of pricing. Prereq: MARK 3001.

MARK 4085. Marketing Logistics and Distribution Strategy. 3 cr. hrs.

Use of time and place utilities as variables in marketing strategy. Principles for the efficient design of wholesale and retail distribution systems. Logistics base, problems of distribution channel design and strategy considered in terms of their effectiveness in satisfying the demand of consumers. Prereq: MARK 3001.

MARK 4094. Sales Management. 3 cr. hrs.

Sales management is a complex and specialized business and organizational function including the oversight of the direct and personal marketing of consumer and industrial goods and services. The unique nature of sales management requires a separate examination of recruiting, selection, training, compensation, retention, and motivation of management tasks. Prereq: MARK 3001.

MARK 4095. Retailing Management. 3 cr. hrs.

Readings and cases in retail management. Types of retail organizations. Problems of location, buying, merchandise control, and retail promotion. The present state of retailing and a look into the future. Prereq: MARK 3001.

MARK 4110. Marketing Management. 3 cr. hrs.

The application of marketing variables are emphasized in terms of planning, implementation, and control of marketing activities for a firm. A major component is understanding how to develop marketing objectives, policies, programs and strategy for the firm. Experience is given in crafting marketing programs and developing marketing decisions through target market selection and formulation of marketing mix parameters of product, price, place and promotion. The case method is commonly used in the course. Prereq: Sr. stndg., MARK 3001, MARK 4060, and one other MARK course.

MARK 4931. Topics in Marketing. 3 cr. hrs.

Prereq: MARK 3001.

MARK 4953. Seminar in Marketing. 3 cr. hrs.

Prereq: MARK 3001.

MARK 4986. Marketing Internship - Grading Period. 3 cr. hrs.

S/U grade assessment. Prereq: Jr. stndg., cons. of prog. dir. and cons. of internship dir.

MARK 4995. Independent Study in Marketing. 1-4 cr. hr.

Prereq: Cons. of dept. ch.