PUREĀ 4997. Public Relations Campaigns. 3 cr. hrs.

Senior capstone course in public relations issues management for corporations, government and non-profit groups. Working in teams, students design a public communication campaign involving media management, community relations, educational outreach or other methods of advocacy in the public forum for achieving social justice goals using public relations strategies and tactics. Students design public communication campaign proposals for local or national clients. Student campaign designs are read and responded to by industry professionals, the client and the instructor. Students conduct field research, analyze results and incorporate findings in their action plans. Prereq: PURE 1800, PURE 3200, PURE 3600 and PURE 3800; or cons. of instr. Restricted to declared PURE majors.

Public Relations


...3 PURE 3600 Public Relations Writing 3 PURE 3800 Public Relations Strategies 3 PURE 4997...