PUREĀ 3200. Strategic Communication Design. 3 cr. hrs.

An applied course that teaches the fundamentals of cross-platform designs for strategic communication tactics, including print, digital, interactive, mobile and web-based media. Students learn basic design concepts and expand foundational technology skills to support public relations and marketing communication functions. Prereq: ADPR 2100 and either ADVE 1400 or PURE 1800. Restricted to declared ADVE, CCOM and PURE majors or minors.