ADVEĀ 4997. Advertising Campaigns. 3 cr. hrs.

Senior capstone course in integrated advertising campaign planning. Students working in groups, plan and develop advertising campaigns for real world advertisers. Campaigns include research, objective setting, strategy, media selection, message preparation, sales promotion and public relations and budgets. Project culminates in formal, competitive presentations. Prereq: ADVE 1400, ADVE 3000, ADVE 3400 and ADVE 4100; or cons. of instr. Restricted to declared ADVE majors only.

Public Relations

...3 PURE 4997 Public Relations Campaigns 3 Plus two electives from ADPR, ADVE, PURE courses...